Global Digital Signage Market Report (2022 To 2027)

DUBLIN, June 1, 2022 /PRNewswire/ — The report “Global Digital Out of Home Market (DOOH) (2022-2027) by Format Type, Applications, Vertical, Geography, Competitive Analysis and the Impact of Covid-19 with Ansoff Analysis” has been added to from offer.

The global digital signage (DOOH) market is estimated at $20.62 billion in 2022 and should reach $32.61 billion by 2027, growing at a CAGR of 9.6%.

Market dynamics are forces that are impacting pricing and stakeholder behaviors in the global Digital Signage (DOOH) market. These forces create price signals that result from changes in the supply and demand curves for a given product or service. The forces of market dynamics can be related to macro-economic and micro-economic factors. There are dynamic market forces other than price, demand and supply. Human emotions can also drive decisions, influence the market and create price signals.

As market dynamics impact supply and demand curves, policymakers aim to determine how best to use various financial tools to stem various strategies aimed at accelerating growth and reducing risk.

Company Profiles

The report provides a detailed analysis of competitors in the market. It covers the analysis of financial performance of listed companies in the market. The report also offers detailed information about recent development and competitive scenario of the companies. Some of the companies covered in this report are Adams Outdoor Advertising, Aoto Electronics Co. Ltd, Shenzhen AOTO Electronics Co. Ltd, APG – SGA SA, Ayuda Media Systems, Bell Media, Broadsign International Inc, Christie Digital Systems UNITED STATES Inc., etc.

Countries studied

America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United StatesRest of the Americas)
Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Swiss, UKRest of Europe)
Middle East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emiratesrest of the MEA)
Asia Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, TaiwanRest of Asia Pacific)

Competitive quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and assess the position of companies based on their industry position score and market performance score. The tool uses various factors to classify players into four categories. Some of these factors considered for analysis are financial performance over the past 3 years, growth strategies, innovation score, new product launches, investments, market share growth, etc

Ansoff analysis

The report presents a detailed analysis of the Ansoff matrix for the global digital signage (DOOH) market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design business growth strategies. The matrix can be used to assess approaches in four strategies viz. Market development, market penetration, product development and diversification. The matrix is ​​also used for risk analysis to understand the risk associated with each approach.

The analyst analyzes the global digital signage market using the Ansoff Matrix to provide the best approaches a company can take to improve its position in the market.

Based on the SWOT analysis done on the industry and industry players, the analyst has designed appropriate strategies for market growth.

Why buy this report?

  • The report offers a comprehensive assessment of the global Digital Out of Home (DOOH) market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and market size projections. Projections are calculated using proven research methodologies.
  • The report has been compiled through extensive primary and secondary research. The main research is done through interviews, surveys and observations of renowned personnel in the industry.
  • The report includes in-depth market analysis using Porter’s 5 forces model and Ansoff’s matrix. Additionally, the impact of Covid-19 on the market is also presented in the report.
  • The report also includes the regulatory scenario in the industry, which will help you to make an informed decision. The report discusses the major regulatory bodies and major rules and regulations imposed on this industry across various geographies.
  • The report also contains competitive analysis using Positioning Quadrants, the analyst’s proprietary competitive positioning tool.

Main topics covered:

1 Description of the report

2 Research methodology

3 Executive summary

4 Market dynamics
4.1 Drivers
4.1.1 Increase in Programmatic Advertising Spend
4.1.2 Increased Focus on Business Intelligence and Growing Market Competitiveness
4.1.3 Increased infrastructure investment in emerging countries with better digital out-of-home advertising space
4.2 Constraints
4.2.1 Growing Trend of Online/Broadcast Advertising
4.3 Opportunities
4.3.1 Rising Demand for Internet of Things (IoT) and Emergence of Cloud Platform
4.3.2 Growing Use of Virtual and Augmented Reality in Digital Outdoor Advertising
4.3.3 Increase the acceptance of audiovisual advertising in public transport
4.4 Challenges
4.4.1 Develop equipment suitable for all weather conditions
4.4.2 Lack of interoperability standards between devices

5 Market Analysis
5.1 Regulatory scenario
5.2 Porter’s Five Forces Analysis
5.3 Impact of COVID-19
5.4 Ansoff matrix analysis

6 Global Digital Signage (DOOH) Market, by Format Type
6.1 Presentation
6.2 Display panel
6.3 Transit
6.4 Street Furniture
6.5 Others

7 Global Digital Out-of-Home (DOOH) Market, by Applications
7.1 Presentation
7.2 Interior
7.3 Exterior
7.4 Displays
7.4.1 LCD
7.4.2 OLED display
7.4.3 Direct View Fine Pixel LEDs
7.4.4 Direct View Large Pixel LED
7.4.5 Viewing electronic paper

8 Global Digital Signage (DOOH) Market, by Vertical
8.1 Presentation
8.2 Commercial
8.2.1 Retail
8.2.2 Business and government
8.2.3 Healthcare
8.2.4 Hospitality
8.3 Infrastructure
8.3.1 Transportation
8.3.2 Entertainment
8.4 Institutional
8.4.1 Banking, Financial Services and Insurance (BFSI)
8.4.2 Education
8.5 Other vertical markets

Global 9 Americas (DOOH) Digital Signage Market
9.1 Presentation
9.2 Argentina
9.3 Brazil
9.4 Canada
9.5 Chile
9.6 Colombia
9.7 Mexico
9.8 Peru
9.9 United States
9.10 Rest of the Americas

ten Europe Global Digital Signage (DOOH) Market
10.1 Presentation
10.2 Austria
10.3 Belgium
10.4 Denmark
10.5 Finland
10.6 France
10.7 Germany
10.8 Italy
10.9 Netherlands
10.10 Norway
10.11 Poland
10.12 Russia
10.13 Spain
10.14 Sweden
10:15 a.m. Swiss
10.16 UK
10.17 Rest of Europe

11 Middle East and africa Global Digital Signage (DOOH) Market
11.1 Presentation
11.2 Egypt
11.3 Israel
11.4 Qatar
11.5 Saudi Arabia
11.6 South Africa
11.7 United Arab Emirates
11.8 Rest of MEA

12 APAC Global Digital Outdoors (DOOH) Market
12.1 Presentation
12.2 Australia
12.3 Bangladesh
12.4 China
12.5 India
12.6 Indonesia
12.7 Japan
12.8 Malaysia
12.9 Philippines
12.10 Singapore
12.11 South Korea
12.12 Sri Lanka
12.13 Thailand
12.14 Taiwan
12.15 Rest of Asia Pacific

13 Competitive landscape
13.1 Competitive Quadrant
13.2 Market Share Analysis
13.3 Strategic Initiatives
13.3.1M&A and investments
13.3.2 Partnerships and collaborations
13.3.3 Product Developments and Improvements

14 company profiles
14.1 Adams Outdoor Advertising
14.2 Aoto Electronics Co. Ltd,
14.3 Shenzhen AOTO Electronics Co. Ltd
14.4 APG – SGA SA
14.5 Ayuda multimedia systems
14.6 Bell Media
14.7 Broadsign International Inc.
14.8 Christie digital systems UNITED STATES Inc.
14.9 Clear Channel Outdoor Holdings Inc.
14.10 Daktronics Inc.
14.11 Deepsky Corp Ltd
14.12 JCDecaux SA
14.13 Lamar Advertising Company
14.14 Mvix Inc.
14.15 NEC Corp.
14.16 oOh!Media Ltd
14.17 Outfront Media Inc.
14.18 Pattison Outdoor Advertising
14.19 Prismview LLC
14.20 Samsung Electronics Co.Ltd
14.21 Scale
14.22 Stroer SE & Co. KGaA

15 Appendix

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