GoKwik – an e-commerce enablement company – has onboarded Joyeeta Ghosal as brand marketing manager.
Ghosal is a seasoned integrated marketing professional with over a decade of professional experience in communications strategy, brand development and sustenance. A customer-obsessed, insight-driven storyteller, she believes in results-driven branding and customer-centric product communication.
At GoKwik, she will lead the global brand function and be responsible for building awareness, building trust and establishing thought leadership for the brand as a technology company that is here to solve e-commerce business challenges. and whose mission is to democratize shopping. experience for consumers through its network of merchants.
She will also lay the foundations for the brand by establishing the partnerships and teams needed to drive marketing objectives. She also understands the power to build the culture of a workplace and hire the right talent pool and will lead the Employee Value Proposition (EVP) program to help HR and business functions achieve the same goal.
Prior to joining GoKwik, Ghoshal led the marketing and communications function at Home Credit, where she set brand guidelines in India, established creative and media agency partners for the brand mandate, rolled out marketing campaigns across all channels and also set up marketing processes. within the organization to improve team productivity and efficiency.
She was also instrumental in initiating and promoting financial literacy during and after the pandemic to empower and support the underserved segment in India (also their primary target audience who were under huge financial pressure during the pandemic) through the brand platform, “Paise Ki Pathshala”. She has also worked with Vodafone India Pvt Ltd (now Vodafone Idea Ltd) and ABP Group (Anandabazar Patrika Group) where she led brand communications and designed successful engaging content and campaigns.
Ghoshal said: “I am very happy to be part of a brand that has seen such incredible growth in such a short time. Marketing will allow us to raise awareness and recognize the groundbreaking work that is happening at GoKwik and the issues that we are solving and as we grow our network we are also growing the business of our D2C partners which will actually benefit the end consumer/buyer This is an exciting time to be working in technology and D2C and I am happy to be able to contribute to this space through GoKwik.
Chirag Taneja, Co-Founder and CEO of GoKwik, said, “We are delighted to have a seasoned professional like Joyeeta on our side. GoKwik has become a rapidly growing e-commerce enablement company and it is essential to constantly innovate and stay ahead of the game in this exceedingly dynamic digital ecosystem. Joyeeta has extensive experience in managing millennial and premium brands in her past roles and has a proven track record in brand communications and market insights. I am confident that together we will further strengthen our reach and help in our vision.