New Delhi, July 5 (IANS): Home Credit India, a local arm of international consumer credit provider Home Credit Group, has partnered with Indian leader in gamification and revenue enhancement platform Hunter Games to enhance customer experience through powerful cross-selling of financial services and e-commerce.
Through this partnership, Home Credit and Hunter Games will be able to create synergies for acquiring new customers, retaining existing customers and getting them excited with deals and offers on both platforms.
Continuing with its strategy, the company aims to create the ultimate gaming experience for gamers with “Spin the Wheel”. Capitalizing on the growing trend for gamification to become the buzzword, Home Credit organized Spin the Wheel to increase user engagement and drive traffic to its platform.
Speaking on the merger, Milan Dolansky, Chief Digital Officer, Home Credit India, said: “Hunter Games is a creative games company with a solid foundation. We’re excited to partner with these creative minds because they understand how to engage users. and will help re-energize our new and existing customer base by keeping them engaged and motivated.As a company, we believe in evolving our strategy and looking for innovative and engaging ways to expand our reach and connection which help to maximize the benefits for the users.
“Through this partnership, we aim to give Home Credit an advantage by being the pioneers in the introduction of this gamification service, thus increasing the awareness of our products and services among our digital customers.”
“It’s an exciting partnership for us at Hunter Games, working with a global fintech company like Home Credit is amazing. With extensive work with the Home Credit team, we have a super-laid back game that’s simple, but it is married to an evolved crossover and upselling campaign management platform for powerful results, ”said Dushyant Saraswat, Founder and CEO of Hunter Games.
According to industry sources, gamification in India is currently valued at $ 12 billion and is expected to grow 30% annually to reach $ 31 billion by 2024. With gamification gaining momentum in India, this partnership aims to capitalize on the growing trend towards gamification to increase commitment to unconditional results.
Gamification is transforming the dynamic of customer engagement in India where it would make the user experience more interactive in the long term.