Home Credit empowers 9 million Filipinos

Consumer credit company Home Credit Philippines extends its services to different sectors to bring Filipinos closer to the lifestyle they want.

As a global provider of consumer credit services, Home Credit continues to find new opportunities to expand its online and offline services by partnering with more brands and retailers in key categories such as healthcare, fashion, beauty and fitness.

David Minol, Managing Director of Home Credit Philippines

“Building on Home Credit’s heritage of providing a wide range of financial products and services, Home Credit Philippines has enabled nearly 9 million Filipinos nationwide to access financial opportunities. credit. As the needs of our consumers continue to evolve, we are committed to supporting them as we build a more financially resilient Philippines,” said HCPH Managing Director David Minol.

Solid progress

Since entering the country nearly nine years ago, Home Credit has disbursed more than 178 billion pesos in loans to Filipinos across all segments, including services, education and healthcare. Now Home Credit has become a unique ally for millions of Filipinos.

Over the past few years, Home Credit has grown its network to 10,000 robust retail partners nationwide, aggressively growing its online presence and partnering with top brands.

The company has focused on promoting financial literacy, which is also consistent with Home Credit’s goal of championing environmental, social and governance programs.

It concluded its first ESG-related credit facility with Deutsche Bank in December 2021 for an amount of 1.2 billion pesos. The facility provided women and new borrowers with expanded access to credit and supported financial education programs. He also supported the company’s digitization efforts, which later enabled Home Credit to deliver 60% of its loan through digital channels.

Earlier in May this year, Home Credit launched a 420 million peso social finance facility, which was increased to 820 million pesos, with Citi. The facility helped Home Credit customers purchase basic digital devices – half of the loan goes to women, who make up 50% of Home Credit customers.

The company entered into a two-year, 7 billion peso credit facility with the Union Bank of the Philippines to provide full financial access to more Filipinos. The agreement enables Home Credit to provide more Filipinos with financial accessibility and inclusion through the brand’s intuitive and affordable loan products.

“Financial inclusion has always been at the heart of our approach to business. Ensuring that we are able to provide solutions tailored to the unique circumstances of our clients has been critical in our goal of bringing financial opportunities closer to more Filipinos,” said HCPH Director and Treasurer, Zdenek Jankovsky.

Empowering Filipinos

Also in pursuit of its goal of financial inclusion for more Filipinos, the consumer finance company launched the “Para sa Life” campaign. The initiative hopes to spread a message of hope, making the brand a reliable ally of Filipinos for life.

One of the campaign’s initiatives is Payo Para sa Life, a two-minute radio show that addresses fundamental topics of financial literacy.

The program targets various communities, including market vendors, farmers, fishermen, public transport drivers and security guards.

The Para sa Life campaign also launched a music video, featured by singer-songwriter Moira dela Torre, which positioned Home Credit as a reliable financial partner helping Filipinos at any stage of their lives. .

“At Home Credit Philippines, we view transformative communication as a way to effectively tell our story – the story of empowered Filipinos. The Para sa Life campaign did just that as it encapsulated our promise of companionship in the life journey of our customers,” said Sheila Paul, Chief Marketing Officer of HCPH.

“Being able to showcase our services and solutions in a way that speaks closely to our consumers helps us continue to champion a financially empowered and inclusive Philippines,” she said.