Home Credit India has appointed Ashish Tiwari as Chief Marketing Officer (CMO). In his new role, Tiwari will refresh the go-to-market strategy and drive the digital-focused omnichannel brand building for Home Credit India.
“With business objectives and consumer marketing being overhauled, Tiwari, having successfully led digital transformation projects, with a wealth of experience in marketing and across various industries, makes him the right choice to bring Home’s new approach to life. CreditIndia. I welcome him back and with him on board, I am sure we will be able to redefine the connection between the Home Credit brand and consumers in order to fulfill their aspirations,” said Ondrej Kubik, CEO of Home CreditIndia.
With over two decades of rich experience in various industries, Tiwari has practiced brand marketing, digital transformation, technology and data analytics. His previous role was as director of marketing and digital at the Indian arm of Italian insurance giant Generali, where he led brand, engagement, public relations and digital for the company. Tiwari’s industry experience includes stints at Hero Cycles where he led digital transformation within the Hero Group. Prior to that, he worked at HCL, Jubilant Group, Vodafone, managing brand communications and product/consumer marketing. Along with an MBA, he has a major in Digital and Social Media from IIM Bangalore.
“I will be exploring and learning about another vibrant new industry – consumer finance. In the post-Covid world, consumer lending is seeing a huge influx with new era digital lending modes emerging. Having served over 14 million borrowers, Home Credit India has done an outstanding job in enabling credit penetration and financial inclusion in the country.As Home Credit focuses on digital transformation and explores new ways to connect the brand to new and evolving consumers, I look forward to contributing to its renewed growth and success,” Tiwari said of his new role.
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