Home Credit India appoints Future Generali’s Ashish Tiwari as Chief Marketing Officer

Ashish Tiwari

Home Credit India, the local arm of the international consumer credit provider, has appointed Ashish Tiwari as Chief Marketing Officer (CMO).

With over two decades of rich experience in various industries, Tiwari has practiced brand marketing, digital transformation, technology and data analytics. His previous role was as Director of Marketing and Digital at the Indian branch of Italian insurance company Generali, where he led brand, engagement, PR and digital for the company.

His diverse industry experience includes stints at Hero Cycles where he led digital transformation within the Hero Group. Prior to that, he worked at HCL, Jubilant Group, Vodafone, managing brand communication and product/consumer marketing. Along with an MBA, he has a major in Digital and Social Media from IIM Bangalore.

Ondrej Kubik, Managing Director of Home Credit India, said, “We are delighted to have a dynamic leader like Ashish join Home Credit India. With business objectives and consumer marketing being overhauled, Ashish, having successfully led digital transformation projects, with a wealth of experience in marketing and across various industries, makes him the right choice to bring Home Credit’s new approach to life. India. I welcome him back and with him on board, I’m sure we can redefine the connection between the Home Credit brand and consumers to fulfill their aspirations.

Tiwari said, “I am very excited to explore and learn about another dynamic new industry: consumer finance. In the post-Covid world, consumer lending is seeing a major influx with new era digital lending modes emerging. Having served over 14 million borrowers, Home Credit India has done an outstanding job in enabling credit penetration and financial inclusion in the country. As Home Credit focuses on digital transformation and explores new ways to connect the brand with new and evolving consumers, I am honored to join its journey and look forward to contributing to its renewed growth and success.

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