Home Credit India, a local branch of the international consumer credit provider, has launched its festive #UjjwalKaroFestival campaign. Home Credit’s Ujjwal Karo Festival campaign idea is to put the family and their desires at the centre, recognizing that the real magic of festivals is to connect with each other. As the name of the campaign suggests, “Ujjwal Karo Festival” means to light up your festival because “Ujjwal” means prosperity.
It is created by Publicis Communication with the general objective of engaging the public by deploying festive special offers and financing programs adapted to customers.
Boosting consumer sentiment and adding to the excitement of the upcoming festive season, the campaign dwells on the benefits of Home Credit’s Ujjwal Card (EMI) which is kick-starting the celebrations of the festivities.
Vivek Kumar Sinha, Marketing Director at Home Credit India, said: “We have seen a huge shift in consumer shopping habits over the past two years, with brands investing in partnerships to boost the festive spirit. We are quite optimistic that our #UjjwalKaroFestival campaign will enable today’s customer to fulfill the desires and aspirations of every member of the family. Conceptualized with the aim of bringing smiles to customers by meeting their financial needs by giving them access to some of the best deals through online and offline platforms on product variants, we hope to add an extra touch of warmth and happiness to every customer. holiday season”
The campaign is live on digital platforms including Home Credit’s social media channels such as Facebook, Twitter, LinkedIn, YouTube and OTT platforms like Disney Hotstar, DailyHunt, MX Player, SonyLiv.
The campaign video: