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Home Credit India, a local branch of the international consumer credit provider, has launched its festive #UjjwalKaroFestival campaign. The idea of Home Credit’s Ujjwal Karo Festival campaign is to put family and their desires at the center, recognizing that the real magic of festivals is connecting with each other. As the name of the campaign suggests, “Ujjwal Karo Festival” means to light up your festival because “Ujjwal” is synonymous with prosperity.
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It was created by Publicis Communication with the overall objective of engaging the public by deploying special festive offers and user-friendly financing plans.
Stimulating consumer sentiment and adding to the excitement of the upcoming holiday season, the campaign focuses on the benefits of Home Credit’s Ujjwal (EMI) card which provides a boost to the festivities celebrations.
Vivek Kumar Sinha, Marketing Director, Home Credit India, said: “We have seen a huge shift in consumer buying habits over the past two years, with brands investing in partnerships to boost the party spirit. . We are quite optimistic that our #UjjwalKaroFestival campaign will enable today’s customer to fulfill the wants and aspirations of every family member. Conceptualized with the aim of bringing a smile to customers by meeting their financial needs by giving them access to some of the best deals through online and offline platforms through product variants, we hope to add the extra touch of warmth and happiness for every customer this holiday season “
The campaign is broadcast live on digital platforms including Home Credit social media channels such as Facebook, Twitter, LinkedIn, YouTube and OTT platforms like Disney Hotstar, DailyHunt, MX Player, SonyLiv.
The campaign video: