Roku’s New Venture Goes Beyond Your TV Screen: The hardware company just announced Roku Smart Home, a new line of devices including security cameras, video doorbells, smart lights and plugs. voice-activated smart phones. The company also launched a Roku Smart Home mobile app and a security camera subscription service.
Roku expanding its home technologies is important for the company, as rivals Google and Amazon have dominated the competitive connected home space for years.
This move makes sense for the company and is pretty obvious, given that Roku is looking for ways to increase its revenue streams. The company fell short of Wall Street expectations last quarter when it reported total net revenue of $764 million.
Roku’s new smart home devices include floodlight cameras, indoor/outdoor cameras, indoor 360° cameras, video doorbells, smart bulbs, light strips, and indoor and outdoor outlets. A Roku spokesperson told TechCrunch that “this is just the first step for Roku Smart Home” and indicated that other smart home products will be released in the future.
“As the best-selling smart TV [operating system] in the United States, the Roku platform is used by tens of millions of homes, and now we are expanding our ecosystem to include devices and services to power the modern smart home,” said Mustafa Ozgen, President, Devices, Roku, in a statement. . “Diversifying into the smart home category is a natural extension of our business, and we’re proud to partner with Walmart to make the experience simple and affordable.”
A number of new products are available for purchase today on Roku.com and Walmart.com. Additionally, as part of its partnership with Walmart, consumers will also be able to purchase the devices at retail at 3,500 Walmart stores starting Monday, October 17. The two companies teamed up in June to allow consumers to purchase items while streaming on Roku devices.
Roku’s new security cameras consist of indoor and outdoor cameras, an indoor 360° camera, a video doorbell and a floodlight camera. Each device comes with HD video quality (1080p), person detection, motion and sound detection, night vision, two-way audio and cloud storage, as well as instant notifications and a loud siren.
Plus, all of Roku’s smart home products are compatible with Roku’s voice assistant and Roku Voice, as well as Google Assistant and Amazon Alexa.
The Roku Voice Remote can be used to display video streams on Roku TVs and Roku streaming players.
Roku’s Wired Indoor Camera and Outdoor Camera are, for the most part, identical in design; however, the outdoor camera comes with a 12.5ft power adapter. They both have a 130° horizontal field of view. The devices range from $27 to $50, which are more affordable options than the $100 Google Nest Wired Camera.
There’s also the battery-powered outdoor camera with a 110° view and six-month battery life for $74.
The 360° Indoor Camera costs $40 and tracks movement by panning and tilting the camera.
Amazon’s similar indoor plug-in camera, the Blink Mini, costs $35 and will soon get a Blink Mini Pan Tilt Mount for $30.
The doorbell and video chime cost between $80 and $100 and are waterproof and wireless, and include a rechargeable battery, head-to-toe view, and package detection. Roku’s device competes on price with Ring’s Wireless Video Doorbell with Chime, which costs $100.
Roku’s wired floodlight camera is priced at $100, has a brightness of 2,600 lumens, and features motion-activated lights and a waterproof design. With the Projector Camera, users can see a 270° area up to 30 feet away.
In September, Amazon introduced a wired Blink spotlight camera for $100, which will be available to US customers in the coming months. Ring also sells a wired spotlight camera for $200. Google has a Nest Cam projector for $280.
Similar to Amazon’s Ring Protect plan, Roku offers a security camera subscription, which costs $2.99 per camera per month. There is also a 14 day free trial.
Ring’s cheapest security camera subscription plan dropped to $3.99 per month in June. Google’s security camera subscription plan, Nest Aware, is more expensive, starting at $6 per month; however, it includes 30 days of video history.
Roku’s camera subscription keeps video clips for 14 days.
Users can also download the new Roku Smart Home mobile app to control devices, get cloud video recording history, enable smart alerts, receive package delivery notifications and more.
The new smart bulbs are available in white and color and range from $6.88 to $24. With 800 lumens of brightness, Roku’s smart bulbs can be customized in the Roku Smart Home app, such as dimming, schedules and more.
Roku’s smart light strips cost between $23 and $45, feature lighting effects, and can be synced to music, making them a great device for parties. Users can also set a timer for the lights.
Electronics can be controlled throughout the home with Roku’s voice-activated smart plugs, which cost between $8.88 and $15.