Social Panga Wins Integrated Mandate for Home Credit India

Social Panga won the integrated mandate (creative and digital) for Home Credit India. The agency will deliver innovative and effective brand communications and seek to increase its presence across all platforms.

As per the terms of reference, Social Panga’s Gurugram team will manage the account. The goal is to spark relevant brand and product conversations and take Home Credit’s presence among the target audience a step above through its effective and relevant communication. The team is driven to bring innovative solutions to Home Credit’s large and diverse target audience.

To achieve this, the agency will deploy multi-level creative strategies and digital campaigns based on consumer insights, industry research and product analysis. The end-to-end execution of all such strategies and communications will be the responsibility of Social Panga.

On awarding the business to Social Panga, Ashish Tiwari, Chief Marketing Officer, Home Credit India said, “In the post-Covid world with business objectives being rewritten, for Home Credit’s new approach India, we found Social Panga, an emerging digital marketing agency, having made their presence felt to be the right fit for the brand. Social Panga has worked with established and emerging brands including financial services and, as a young creative agency, is completely in tune with the pulse of new era consumers and digital citizens. We are delighted to have Social Panga as a marcomm partner and are confident that together we will be able to redefine the Home Credit brand connection with concerned consumers in order to fulfill their aspirations.

Speaking about the win, Himanshu Arora, co-founder of Social Panga, said, “This is a huge win for us. Having the opportunity to drive strategies and creative communication for Home Credit India, part of the huge Home Credit Group with over 1 crore of clients, is a great achievement for us. The team is excited to get started and already looking forward to embarking on this informative journey. Keeping in mind our reputation for striving in the digital space, we are all ready to bring our innovative ideas and organized communication that brings home the client’s goals and ambitions.

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