Social Panga wins integrated mandate for Home Credit India, Marketing & Advertising News, ET BrandEquity

Home Credit and Social Panga logo

Social Panga, the integrated creative and digital marketing agency, has won the integrated mandate (creative and digital) for Home Credit India.

The agency will deliver innovative and effective brand communications and seek to increase its presence across all platforms.

As per the terms of reference, the agency’s Gurugram team will handle the account.

The goal is to spark relevant conversations about the brand and products and take the company’s presence to the target audience a step above through its effective and relevant communication.

The team is responsible for bringing innovative solutions to the company’s large and diverse target audience.

To achieve this, the agency will deploy multi-level creative strategies and digital campaigns based on consumer insights, industry research and product analysis. The end-to-end execution of all of these strategies and communications will be the responsibility of the agency.

Ashish Tiwari, Marketing Director at Home Credit India, said, “We are delighted to have Social Panga as our marcomm partner and are confident that together we can redefine the connection of the Home Credit brand with concerned consumers with the aim of to realize their aspirations.

Himanshu Arora, co-founder of Social Panga, said, “This is a huge win for us. Having the opportunity to drive creative strategies and communication for Home Credit India, part of the huge Home Credit group with over a million clients, is a great achievement for us.