As expected, the increased use of digital payments has been witnessed in 2021, with more and more Filipinos finally embracing safe and convenient options for their day-to-day spending and transactions. Home Credit is one of the fastest growing digital service providers that has surely felt this increase in the volume of digital payments usage. This year alone, they registered over 2 million additional users in their mobile app and over 1.8 million who took advantage of the online shopping feature of their consumer finance services.
Besides these two interesting consumer trends they’ve noted, the longtime leader of the buy and pay later (BNPL) space summarizes its top-selling products below to paint a picture of what’s defined 2021 for them and their customers. Now, let’s break down the top items that were mostly added to your carts and checked out:
In 2021, many people searched for items that would allow them to work and play seamlessly from the comfort of their homes. Smartphones remained the top commodity accounting for half of total sales in 2021 at 52%.
Along with smartphones leading in sales, the brands that also took the top spot were those in the mobile phone industry, namely Oppo, RealMe, Vivo, Samsung, Xiaomi, Huawei, and Apple, all of which recorded good sales. market performance. The OPPO A94 became the best-selling smartphone of the previous year, thanks to its reliable camera features, perfect for taking photos or even vlogging. At an affordable price, it also delivers capable gaming performance for your favorite mobile games.
Laptop sales also doubled last year compared to the previous year and the obvious driver of this growth was provided by the millions of workers and students who are still in a work-from-home configuration or in line. ACER has proven to be the laptop brand of choice and their Aspire range has been a hit for users looking for a device that can get the job done when it comes to ordinary day-to-day tasks, but without the huge cost.
With endless content to consume and the convenience of easily connecting streaming platforms, TVs still reign as the device to complete the viewing experience. Consumers seemed to agree as over a hundred thousand TVs were sold last year, one of the highest after smartphones. And their favorite brand? Pensonic LED3257 which offers HD screen resolution, Android/Smart TV options and an affordable price.
Panasonic also took its rightful place in the top 10 best-selling brands, as washing machines, refrigerators and other household and kitchen appliances were still in demand last year, showing that consumers consider always home appliances as essential items to craft. it is easier to do household chores.
Air conditioners also saw their sales increase by 125% at the height of summer. A large number of buyers have definitely preferred inverter air conditioners because of its energy-saving technology that saves you more on monthly bills.
Additionally, bike sales continue to soar with over 50,000 units sold last year. The continued increase in sales reflects the growing interest of Filipinos in practicing a more active lifestyle and an alternative mode of daily transportation.
In terms of area, Cebuanos took first place for the highest sales with 7.1%, alongside the province of Cavite. As the breakdown below shows, the provinces dominated the list, with most sales coming from the Calabarzon area and a few from the north.
These trends only show that the various needs or interests of consumers can be reflected in the products they buy. Whether it’s an item people always buy or something the current situation calls for or demands, Home Credit – being a leader in the BNPL space – has it all with a wide selection of products to choose from, offered at 0% interest and affordable monthly payments.
Are you also planning to get some of these items? Shop now at any of Home Credit’s 9,000 partner retail stores or by downloading the My Home Credit app. For more information, visit www.homecreditph