Home Credit India (HCIN), on the occasion of Dusshera and Diwali festival, launched its new brand campaign with the promise of – “Zindagi Hit” as an effort to redefine Real estate loan brand connect with consumers in order to fulfill their aspirations.
This campaign follows Home Credit India which completed 10 years in the Indian market as a consumer regulated by the RBI NBFC this year.
The brand campaign launched in the form of a Diwali campaign film symbolizes the brand’s reinvigorated mission “to empower people to live the life they want now” and to reposition Home Credit India as a catalyst for the fulfillment of wishes and aspirations to bring the joy and happiness that customers yearn for.
The value proposition of Home Credit India’s brand campaign is centered on characteristics such as optimism, progress, reliability, transparency and that of an enabler, making it a brand of choice when it comes to consumer loans.
The festive campaign is live on digital platforms, including Home Credit’s social channels such as Facebook, Instagram, Twitter, LinkedIn, YouTube and on a popular OTT platform like MX Player.
Ashish Tiwari, Marketing Director at Home Credit India, said: “This year, as we complete a decade in India, we saw that it was the right time to bring the brand even closer to our customers. Based on the imbibed learnings, with the slogan ZindagiHit, we want to rejuvenate the meaning and connect the Home Credit brand with customers and potential loan seekers. Lending is an enabler for the right use cases and Home Credit strives to be the catalyst in people’s lives to help them make dreams and aspirations a reality. In this way, at Home Credit India, we work with our clients to enable them to do their #ZindagiHit.
Watch the ad here: