On the occasion of Dusshera & Diwali festival, Home Credit India (HCIN), a local arm of the world’s leading provider of consumer credit services, launched its new brand campaign with the promise of – “Zindagi Kick” in an effort to redefine the Home Credit brand, connect with consumers in an effort to fulfill their aspirations. This campaign follows Home Credit India which completed 10 years in the Indian market as a consumer regulated by the RBI NBFC this year.
The brand campaign launched as a Diwali campaign film symbolizes the brand’s reinvigorated mission “to empower people to live the life they want now” and reposition Home Credit India as a catalyst for fulfilling wishes and aspirations to bring joy and happiness to customers aspire.
Mortgage, over its decade-long run in India, has found that consumers across all income groups have the same expectations of life. However, consumers in lower income categories often keep these expectations muted or on hold due to purchasing power constraints. Therein lies the value of Home Credit India, which financially empowers underserved borrowers with easy and hassle-free loans that fulfill all wishes and aspirations. And when dreams come true, every moment of life becomes a success.
Speaking of the brand new slogan this Diwali, Ashish Tiwari, Marketing Manager, Home Credit India, said: “This year, as we complete a decade in India, we saw that it was the right time to bring the brand even closer to our customers. Based on imbibed learnings, with ZindagiHit slogan, we want to rejuvenate the meaning and connect the Home Credit brand with customers and potential loan seekers. Lending is an enabler for the right use cases and Home Credit strives to be the catalyst in people’s lives to help them make dreams and aspirations a reality. In this way, at Home Credit India, we work with our clients to enable them to make their #ZindagiHit.”
The value proposition of Home Credit India’s brand campaign is centered on characteristics such as optimism, progress, reliability, transparency and that of an enabler, making it a brand of choice when it comes to consumer loans. The festive campaign is live on digital platforms, including Home Credit’s social channels such as Facebook, Instagram, Twitter, LinkedIn, YouTube and on a popular OTT platform like MX Player.
Adding to the fervor of the festive season and in a bid to boost consumer sentiments, this Diwali, Home Credit India is making #ZindagiHit for customers who purchase mobile phones, consumer durables and home appliances worth at least Rs 20,000 from HC’s 50,000 partner outlets by offering a 7.5% cashback on the loan amount, which will be directly debited from the bank account.
Home Credit India has also recently launched a campaign – #10SaalBemisal to celebrate its 10th anniversary. The campaign highlighted the brand’s decade-long journey in India and how it promoted financial inclusion by enabling credit penetration across the country, resulting in the introduction of services and borrower-centric products like Safe Pay (payment holiday, no prepayment penalty and insurance), Care 360 (a holistic health service protection product), Ujjwal EMI Card (the digital credit limit card preset), and more.
Having built a strong brand presence in the country, Home Credit India currently operates in over 625 cities, with a network of 53,000 Point of Sale (PoS) outlets and a growing customer base of 15 million. As a responsible consumer lender, Home Credit India has also engaged over 3 million people through its financial education campaign – Paise Ki Paathshala – to foster a culture of responsible borrowing in society at large.